It is reliably learnt from sources close to the development that Debraj Tripathy, General Manager, Maxus Delhi, has put in his papers. His next assignment could not be ascertained at the time of filing this report. Tripathy is an old WPP hand and has been with the group for close to 12 years. He joined Maxus Delhi about two years back.
The Maxus Delhi office handles clients such as Hero Honda, Nokia, Perfetti, GE, Hero Cycles and Dabur, among others.
Industry buzz is that Tripathy will be in media but not in an agency. It is also learnt that he is moving his base from Delhi. In 2004, when Tripathy joined Maxus, he had moved from Mindshare’s Fulcrum, where he was heading the Bangalore office.
In 1994, Tripathy joined O&M Bangalore, where he handled brands such as Brooke Bond and IBM. In 1997, he moved to O&M Mumbai where he worked on HLL, Cadbury’s, and Asian Paints, among others. Subsequently, he returned to Bangalore to head Fulcrum in 2002, when Mindshare was formed. Tripathy was primarily taking care of Hindustan Lever’s Food Division as Planning Services Director, Fulcrum.