Maxus Bangalore has one more announcement to make. Following the recent headlines with the Titan win, the agency has more to share now in regards to a change in its top management with the appointment of a new General Manager, Anil George. The current GM Ruby Bana will take a break and return to the group for some other activity at a later date.
The change would be in effect from mid-January 2005. In his new role, George would oversee clients like Britannia, Titan, Himalaya and MTR Foods. The business groups working on these accounts would report to him and he would be reporting to CVL Srinivas, Managing Director.
Officials at the agency shared that Bana wanted to explore other opportunities within the group, and hence came the decision for a new GM. As for where would Bana be placed, Srinivas informed, “She will make up her mind after taking a short break based on the opportunities available in Group M.”
Sharing more on the reasons to hire George, Srinivas expressed, “We found him best suited to handle our client, portfolio in Bangalore, given his past experience. Ruby has done a good job raising the profile of the Bangalore branch and we expect Anil to help consolidate our presence.”
Prior to this, George was working with MPG in Bangalore for a year, as VP – South, handling brands like Intel and LG Care. His past experience includes a stint at the UB group and Initiative, where he has dealt with businesses like Britannia, Titan and even Brooke Bond Lipton.