Maxus has appointed Sanchayeeta Verma as General Manager, South. She will be located at Bangalore and will handle the South region. Verma forms part of the team that reports to Maxus India MD Ajit Varghese. The other members of the team include Kartik Sharma, who heads West, and Mausumi Kar, who heads North.
The team also has functional heads such as Siddharth Parashar, who is the Trading Head; Digital Head Unni Radhakrishnan, and Priti Murthy, who is Insights Head, who are all designated National Directors.
Prior to this, Verma was National Director, Mindshare Insights and Regional Coordination for Tools and Techniques development. She would be replacing Hariharan Vishwanath, who has been GM, Bangalore, for the last two years. Vishwanath is moving into the role of GM - Trading Head of MEC with immediate effect.
A prepared statement stated: “Verma has been with GroupM since December 2003 and has played a key role in shaping the Mindshare relationship with its key clients like GSK, Motorola and Virgin Mobile. Apart from that, in her role as National Insights Head for Mindshare, she has helped many clients across markets to raise the quality of the planning product. She now shifts gears from Planning and Insight into running an office.”