Maxus has roped in Bijan White for the newly-created role of EMEA Head of Digital. In this role, White will be responsible for further developing both the company’s digital media strategy and providing an additional tier of leadership across EMEA for agency clients. White has been tasked with interconnecting digital strategy with traditional media activity and creating actionable strategic frameworks to solve clients’ marketing problems.
White joins Maxus from OMD International, where he was Digital Strategy Director, EMEA, working on accounts including McDonald’s Europe, Bet 365 and HTC. At OMD, he was a member of the board and responsible for delivering commercial strategies focusing on performance in regional and local markets, and content concepts, including web design, apps, infographics and consumer engagement. Prior to this, he was Digital Strategy Director, Nordics at OMD Denmark.
Commenting on White’s appointment, Federico De Nardis, EMEA CEO of Maxus said, “I am excited to have Bijan on board. We’ve focused on building solid digital teams in each individual market over the last few years in a constantly evolving digital media scenario. Now, with Bijan’s appointment, his broad international experience will help us to deliver innovative and ground-breaking work for our clients across the region.”
White will be based in Maxus’ Copenhagen and London offices and will report to De Nardis.