Mausumi Kar has quit Initiative to join ESPN-STAR Sports, where she will be heading Research and Planning as Associate Director. Kar brings with her 14 years of industry experience. She began her career in account management from where she moved on to media when ABCL and Mudra pitched in to launch India’s first media independent – Vibrant Media.
Kar has also worked with Universal McCann and Enterprise Nexus. She joined Initiative in 2001, quit the agency to join MPG to head their Delhi branch, but returned to Initiative’s fold after a short stint with MPG. On her return to Initiative, she joined as head on the Maruti Suzuki business.
Kar brings a perspective of a cross-section of multinational and Indian business houses. She has worked on brands across categories, be it FMCG, telecom, technology and automobile. She has worked with Reckitt Benckiser, Nestle, Joyco, Mother Dairy, Siemens, Toshiba, Cisco, Lucent, Escotel, HFCL, Daewoo, Maruti Suzuki, Madura Garments, Bata, Dunlop, Oriental Insurance and the Oberoi Group, among others.