Top Story

e4m_logo.png

Home >> People Movement >> Article

MASH-Madison Shopper’s CEO Anand Narasimha joins Bates David Enterprise

04-September-2007
Font Size   16
Share
MASH-Madison Shopper’s CEO Anand Narasimha joins Bates David Enterprise

Anand Narasimha, CEO of MASH-Madison Shopper Marketing, has returned to mainstream advertising, joining Bates David Enterprise as Vice President - Strategy & Knowledge. Narasimha will work closely with Bates CEO Subhash Kamath to drive training and development all over India, under their initiative ‘Incubates’.

Based in Bangalore, Narasimha’s mandate at Bates will be to drive strategic planning for the Bangalore and Chennai offices, as well as for Wall Street, the out-of-home services division of the Bates group.

Commenting on the development, Narasimha said, “Bates in India is buzzing, hungry and packed with inspirational people. It’s the best of both worlds -- being a part of WPP gives it scale, yet it is a maverick in spirit. My role in Bates in one word will be to ‘inspire’ -- both thinking and learning.”

Said Kamath, “Our Bangalore and Chennai offices are doing superbly and Anand is just the sort of person we were looking for to bolster our strategic prowess in the South. He’s an experienced strategist and, more importantly, very passionate about the creative product. Over the past year or so, I’ve been busy building a strong planning community within Bates and I see Anand playing a critical role on the team as a change agent.”

Narasimha has been in marketing and advertising for close to two decades and has rich experience across leading FMCG, durables, services, corporate, technology and lifestyle brands. With expertise in brand strategy, integrated marketing communications and shopper marketing, Anand has been involved with several game-breaking brand strategies, campaigns and innovations.

Narasimha has also worked in account planning and management departments with agencies such as JWT, McCann Erickson, Enterprise-Nexus, Contract and Saatchi & Saatchi, across Delhi, Mumbai, Chennai and Bangalore. He was also Head of Brand Management at BPL Ltd, and successfully drove brand marketing and communications for the electronics major for half a decade.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited