BloombergUTV has roped in Manoj Padmanabhan as Vice President, Sales. He moves from Ten Sports, where he was Director, Ad Sales. At BloombergUTV, Padmanabhan’s main mandate would be to monetise its revenue stream.
On his decision to join BloombergUTV, Padmanabhan said, “I chose to move to BloombergUTV as it has a young talented team and is a combination of two big names in the industry. The channel has a lot of promise.” His further said, “The intention is to provide a very good alternative to the current market leader.”
Padmanabhan was with Ten Sports for five years and was promoted as Director, Ad Sales in April 2009. Prior to Ten Sports, he was with Zoom for a year, where he was part of the launch team. Before that, he was with The Times of India for two years.
It may be recalled that in September 2009, UTVi, the business news channel from the UTV stable, had entered into a joint venture with Bloomberg, following which it was re-branded as BloombergUTV.