Top Story


Home >> People Movement >> Article

Manisha Lath Gupta chooses AAP over Axis Bank

Font Size   16
Manisha Lath Gupta chooses AAP over Axis Bank

Manisha Lath Gupta, Executive Vice-President and Head, Marketing, Retail Liabilities and Electronic Banking, Axis Bank has put in her papers. January 31, 2014 will be her last day at Axis Bank. 

While confirming the news to exchange4media, Gupta said, “It has been a great stint at Axis Bank. I now want to devote my time to do something meaningful for the entire country, so I will be joining the Aam Aadmi Party (AAP), which, to me, is not a political party but a movement and a chance to change things for the better.” She will be involved in raising funds for AAP for the forthcoming Lok Sabha elections.

Gupta had joined Axis Bank in 2010, and over the last three years, has led several initiatives such as building its salience through impactful media, driving activation across liability and asset products, improving customer experience through customer focused branch layout, and enhancing the digital experience through constantly upgrading the bank’s website and internet & mobile banking interfaces. She also spearheaded the brand’s popular initiative which was the repositioning of the Axis Bank brand from being a ‘problem solver‘to that of an ‘enthusing & encouraging partner’ through the Badhti ka Naam Zindagi campaign.

In her previous role as Associate Director - Marketing at Colgate-Palmolive, Gupta was responsible for delivering market share and profitability for the toothpaste business in India. Under her leadership, toothpaste shares for CP touched an alltime high. Prior to this, she was the Consumer Innovation Centre Head for India where she set up the innovation team and processes to deliver new products both for India and regional markets.

Gupta had also featured on IMPACT’S Top 50 Most Influential Women list in Media Marketing and Advertising for 2012 and 2013.

She has over 18 years of experience across brand management, advertising, new product development and brand activation.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India