Top Story

e4m_logo.png

Home >> People Movement >> Article

Manish Porwal quits Starcom Worldwide

30-November-2007
Font Size   16
Share
Manish Porwal quits Starcom Worldwide

After a stint of almost five years, Manish Porwal, Managing Director, West and South, Starcom Worldwide, has put in his papers. Porwal would be at Starcom Worldwide till the end of this year. Prior to being the MD for the West and South regions, until December 2006, Porwal was looking after the western region for Starcom. Details on Porwal’s next destination were not available. However, he is not joining “competition”.

Ravi Kiran, CEO-South Asia, Starcom MediaVest Group has informed that Porwal’s replacement at Starcom Worldwide, India-West & South, would be announced soon. In the meanwhile, Nikhil Rangnekar, who was recently elevated as ED for West, will take formal charge on December 1, 2007. Narendra Kumar would continue to handle Chennai, while Sindhuja Rai would look after Bangalore.

Ravi Kiran said, “Manish has been a strong support to us during the last four years and has helped bring our vision for Starcom in India to life. He has led our teams in Mumbai, Bangalore and Chennai very effectively and engaged clients well. He has emerged as a big fan of our holistic planning and activation model. I would like to place on record his significant contribution to the organisation and wish him all the very best in his future career.”

Under Porwal’s leadership Starcom’s Mumbai office has grown strong with many new businesses. The year 2007 has been perhaps the best year for the agency’s Mumbai operations with businesses like Jet Airways, Future Group, Future Brands, Kotak Mahindra Group and Tata Housing, among others, added to Starcom’s kitty.

Porwal said, “My stint at Starcom has been the best five years of my professional life. I have enjoyed every moment here, got a lot of love, respect and guidance, and have grown as a person and as a professional. I can confidently say that there is hardly any organisation in the communications business, which is as clear in its purpose and as much a learning ground as Starcom. In fact, in my view Starcom is not just an organisation, it’s an institution. Much as it pains me to leave the network, I guess life has to move on. There is no doubt that I will miss Starcom.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...