Manish Mathur, who was instrumental in setting up CubeM, the entertainment division of BroadMind, is moving to P9 Integrated. He joins the Percept company as General Manager, Media Buying and Marketing Services. Mathur confirmed the news but declined to offer any comments.
Mathur had worked with Mindshare for almost two years, where he initiated the setting up of CubeM to cater to entertainment clients. He has seven years of industry experience and was earlier with Madison, where he was handling media buying duties for Coca-Cola.
Mathur’s exit from Mindshare comes close on the heels of Navin Shah’s departure, who was heading Broadmind Entertainment. Shah has now been appointed as CEO of P9 Integrated. Both Mathur and Shah will take charge of their new assignments from December 12.