Kadence India has got on board Maninder Khurana as Vice President – Consumer Insights. His last stint was with Hansa Research as Managing Director.
Commenting on the appointment, Aman Makkar, MD, Kadence India said, “Maninder comes to Kadence with an unrivalled pedigree in developing the agencies (for which he has worked) and building many long-lasting client relationships. He has also developed some very interesting research tools and models of his own which will bring additional value to the insights that Kadence offers its clients.”
Khurana has more than 14 years of experience and a record of achievements in brand establishment and market research across sectors such as CPG, automobiles, etc. He has serviced leading brands in India across cities and has an in-depth understanding of the Indian consumers.
Khurana has expertise in brand positioning and advertising, profiling and segmentation, product, price, packaging, quality studies, and dealer/network performance.