Maneesh Mathur has been promoted as Chief Operating Officer of P9 Integrated. He was Associate Vice President, Media Services, prior to this elevation. As COO, Mathur will be responsible for overseeing all the verticals of P9 Integrated and grow the company from the current Rs 1 billion to Rs 20 billion in the next three years.
Mathur has been responsible for conceptualising, designing and setting up the media planning and buying vertical of P9 Integrated. In his new role, Mathur would cater to both corporate and brands as also the entertainment fraternity to garner business, and would be responsible for overseeing all the verticals of P9 Integrated, namely Media Planning and Buying, Branding, Advertising Strategy and Publicity Design, Bollywood based Syndicated Content, Film Merchandising, Cinema and Multiplex Activation, Institutional Sales, and many more.
Navin Shah, CEO, P9 Integrated, said, “Under Maneesh’s leadership, P9 has diversified into different allied businesses and has grown to be a 360-degree entertainment oriented organisation. We are optimistic that with his sharp business acumen and strategic leadership skill we are poised to be a global player in the entertainment marketing space with a total billing turnover of Rs 20 billion in the next three years.”
Mathur said, “P9 has a strong presence in India with four offices and is all set to have a global footprint by shortly opening offices in the US, the UK, the UAE and other countries which have a large Indian diaspora.”
He began his career with O&M in 1999. He joined Madison Communications in 2003 as Head, Media Buying, for Coca Cola. After a two-year stint with Madison, he joined Broadmind Mindshare, Mumbai in 2005 and set up their media division called Cube M.