After a stint of two years and nine months, Mandar Natekar has put in his papers as Revenue Head at Movies Now. He is currently serving his notice period with the company, which will be till the end of the month. Natekar is joining MTV India as the Sales Head.
As the Revenue Head for Movies Now, Natekar was responsible for driving the brand in the market and establishing Movies Now as a preferred platform for advertisers across the country.
Natekar’s portfolio of work also included setting up the revenue function from scratch, which involved hiring the entire sales team, setting up systems and processes and firming up a Go2Market strategy. He was also responsible for monetising the leadership market share through both organic and inorganic means.
Natekar has over 10 years of experience in the field of sales and marketing. Prior to BigAdda, he had worked with Turner International for over five years, where he had last held the post of West and North Head for Ad Sales at HBO India. He had started his career with Bennett Coleman and Company in the Response team, post which he moved to SET, where he was part of the start-up ad sales team for Max.