Mallikarjunadas CR has been named the new Chief Executive Officer of Starcom MediaVest Group, India. He will report to CVL Srinivas, Chairman, Starcom MediaVest Group India and Managing Director of LiquidThread APAC. He takes charge from May 25 and will be based in Mumbai. He will be part of the Global Product Committee of Starcom MediaVest Group.
On Mallikarjunadas’ appointment, CVL Srinivas said, “In Malli (as he is widely known in the industry), we have a young and dynamic leader with a strong product orientation and rich client management experience. He has seen the media business from different perspectives and has a very refreshing point of view about the business. We are eagerly looking forward to welcoming him on board and gaining from his experience and expertise.”
On his new role, Malli said, “I have had the privilege of working at Starcom MediaVest Group in the past. I’m excited to be leading the company at which I started my career. As SMG India charts out a new growth path with Insights & Research, Digital and Content being at the core, I am looking forward to an interesting and challenging assignment.”
Malli has been with Madison Media for the past four years, most recently as Chief Operating Officer, Madison Media Infinity and Director, Madison Media Research Center. Prior to that, Malli was a member of the Simulations practice at Tata Interactive Systems. He had also held the position of Media and Research Manager at Asian Paints, where he was the custodian of the advertising and research budget. Malli began his career with Starcom MediaVest Group and spent five years primarily on the media planning account of P&G.
The branch heads of Starcom Worldwide and MediaVest Worldwide as well as Functional heads of SMG’s Insights & Research, Digital and Business Impact functions will report to Mallikarjunadas.