MRSS India has brought on board Sarang Panchal as Chief Mentor and Principal Advisor to its Indian market research venture. The new venture, essentially a full service research organisation in India, will capitalise on technologies for insight developed by Majestic MRSS and its partners in the US, Europe and Japan.
MRSS India will offer Indian marketers local access to best breed of technology for consumer insight generation.
Commenting on Panchal’s appointment, Raj Sharma, Co-founder and President, Majestic MRSS said, “We know Sarang Panchal through his work and contribution to the market research industry in India. His knowledge, associations and active presence in the industry will bring instant recognition to MRSS India as a brand with global technological leadership and hyper-local understanding. We believe that embracing digital is the new marketing imperative. It is a game changer, and how companies will win, moving forward.”
Panchal has more than two decades of experience in market research. He has worked in P&G prior to his career with D&B, VNU and Nielsen.
On his new role, Panchal said, “My primary role here is to mentor the leadership team that we are putting in place. With my experience, I am best positioned to guide them on what not to do, and what will work. We expect the full team to be in place by the end of the month.”
Commenting on the current scenario in the Indian market research industry, he said, “Research agencies need to continue to be receptive to understanding clients’ needs in today’s dynamic world. Further, extensive use of technology while delivering true consumer insight is something clients appreciate in an Internet and digital world. Our aim at MRSS India is to further leverage the use of technology to offer better and customised services. We will continue to add more innovative and strategic technologies as we become one of the leading players in India. We are pioneers in getting technology in the Asia-Pacific region, and now ready to introduce them to India.”
Majestic MRSS is Asia’s largest independent full service multi-country market research company, with presence in over 18 countries. It has been working with clients in the Pharmaceutical, Healthcare, FMCG, ICT, Automotive, Hospitality, Retail and Media sectors. It conducts research across APAC and MENA regions, and has been at the forefront of technology-enabled research.