Top Story


Home >> People Movement >> Article

Madison Media appoints Rajat Giridhar as Business Director, Digital

Font Size   16
Madison Media appoints Rajat Giridhar as Business Director, Digital

Close on the heels of putting Ashish Singru in charge of the Bharti business in Delhi, Madison Media has appointed Rajat Girdhar to spearhead its digital business, thus beefing its Digital team.

Girdhar joins Madison Media from MakemyTrip and brings with him eight years of experience in the digital space.

On the plans of beefing its digital team, Sam Balsara, Chairman & Managing Director, Madison World, said, “Digital has now become the focus area for most advertisers. Many agencies have set up independent digital agencies, but we at Madison believe that this expertise should reside within Madison media planners and buyers, given the importance of this medium in the coming years. Madison Media now has over 20 Digital practice experts.”

On the appointment of Girdhar, Punitha Arumugam, CEO, Madison Media Group, commented, “I am delighted to have Rajat as part of our team and I am sure he will add a lot of value to our clients’ business through digital.”

Madison Media accounts for about 10-15 per cent of total digital spends in the country. The agency does digital work for clients like Airtel, Cadbury, McDonald’s, Levis, Britannia, Tata Tea, Bharti AXA, Spice Jet, Spice Mobile, etc.


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India