Close on the heels of putting Ashish Singru in charge of the Bharti business in Delhi, Madison Media has appointed Rajat Girdhar to spearhead its digital business, thus beefing its Digital team.
Girdhar joins Madison Media from MakemyTrip and brings with him eight years of experience in the digital space.
On the plans of beefing its digital team, Sam Balsara, Chairman & Managing Director, Madison World, said, “Digital has now become the focus area for most advertisers. Many agencies have set up independent digital agencies, but we at Madison believe that this expertise should reside within Madison media planners and buyers, given the importance of this medium in the coming years. Madison Media now has over 20 Digital practice experts.”
On the appointment of Girdhar, Punitha Arumugam, CEO, Madison Media Group, commented, “I am delighted to have Rajat as part of our team and I am sure he will add a lot of value to our clients’ business through digital.”
Madison Media accounts for about 10-15 per cent of total digital spends in the country. The agency does digital work for clients like Airtel, Cadbury, McDonald’s, Levis, Britannia, Tata Tea, Bharti AXA, Spice Jet, Spice Mobile, etc.