Madison Media has announced the appointment of Dnyanada Chaudhari as COO of its new unit based in Mumbai, which will be formed shortly.
Commenting on Chaudhari’s appointment, Punitha Arumugam, Group CEO, Madison Media, said, “Dnyanada is definitely going to be a great asset for us. Her experience, spanning agency and client media functions, is hopefully going to bring a holistic perspective to our services.”
Chaudhari has 15 years’ experience in media and has worked with media agencies like Lodestar and ZenithOptimedia, as well as on the advertiser side, driving the media mandate for advertisers like Hindustan Unilever, Marico and ICICI Prulife.
On joining Madison, Chaudhari said, “I have worked closely with Punitha during my stint at Marico and Sam on many industry related issues. I am happy to be part of the Madison family and it is a privilege to be groomed under their leadership. I am looking forward to offering my experience to drive disruptive thinking, leverage scale and best practices for our clients.”
Madison Media Group handles media planning and buying for blue chip clients, including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network, IndianOil and many others. The gross billing of Madison Media is Rs 3,000 crore.