Madison Media has brought on board Amit Duggal as Digital Director to head its Delhi and Kolkata Digital business. Duggal joins Madison from Mindshare, where he was Partner Invention, leading the Digital practice for PepsiCo. He will report to V Achuthan Kutty, overall Digital Head of Madison.
Commenting on the appointment, Gautam Kiyawat, Group CEO, Madison Media said, “We are delighted to have Amit lead our team in Delhi and are confident that he will be able to add a lot of value to our digital clients and help them make digital a significant driver of their business and also win new business.”
Duggal has about 10 years of experience in advertising and digital, having worked with companies such as Indiatimes, Yatra Online, Travelguru, Geodesic, and Attano on the digital side and Rediffusion Y&R, Leo Burnett, Percept and Mindshare on the agency side.
On joining Madison, Duggal said, “I am excited with this new opportunity and am looking forward to contribute to an impressive roster of clients that Madison has.”
Over the years, Madison has strengthened its digital capability and now offers a whole range of digital services to its clients. Madison Media recently won a Yahoo Big Idea Chair for its campaign on Airtel – Har Ek Friend Zarori Hai. At the Emvies Awards held earlier this year, Madison Media won a Gold for Best Innovation in Digital (Video) for Cadbury Celebrations - Lonely Maa.