Top Story


Home >> People Movement >> Article

Madison’s Kartik Sharma to join Maxus as GM, Mumbai

Font Size   16
Madison’s Kartik Sharma to join Maxus as GM, Mumbai

Kartik Sharma is headed to Maxus as General Manager for the Mumbai office. He was heading the Research and Analytics department (Director-MMRC) at Madison for the last three years. This is one of the first appointments made by Ajit Varghese, who recently came on board the agency as MD, Maxus India.

Sharma replaces Maxus’ Rathi Gangappa. Sharma has almost 12 years of media experience in the agency career and has worked in cross media functions like planning, implementation, buying, research and analytics. Prior to his stint with Madison, he was with Mindshare Mumbai for three years as Planning Director on clients like ICICI Prudential, Onida and SBI Life, among others. He is also a member of Television Audience Technical Committee, National Readership Survey, and Listenership Track Committee.

In his new role, Sharma would also be heading MX-Insights. The role delves into improving the planning product for the clients from the cross category learnings, drawing expertise from GroupM, delving deeper into specific strategic issues faced by the client.

“I think Kartik is one of the few professionals that I sincerely admire for the sheer spirit with which he has taken newer responsibilities and having worked on different functional role every three years of his career. To that extent, he has concentrated on improving the overall learning and becoming a rounded up person. He has been a big resource for analytics and new business pitches in my earlier stint with him in Madison,” said Varghese.

He added, “Rathi Gangappa is one of our star performers. I wish we could work together a little longer than the last three-four months. She’s one of the few committed people that I have worked with in the industry and has extremely strong leadership skills. She had been working with Maxus for the last five years and contributed immensely to its growth in the past few years. Now, she wanted a break from the rigmarole.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...