Top Story

e4m_logo.png

Home >> People Movement >> Article

Madhumita Chattopadhyay set to be the new Editor of Sananda

18-November-2005
Font Size   16
Madhumita Chattopadhyay set to be the new Editor of Sananda

Madhumita Chattopadhyay, who was till recently was General Manager, Bengali magazines, of the ABP Group, is set to take over as Editor of Sananda, the popular women-oriented Bengali fortnightly magazine from the group, according to reliable sources at ABP.

Sananda, launched in the mid-eighties, had well-known film personality Aparna Sen as its Editor since the time of its inception. It may be recalled that Sen quit earlier this month to join Kolkata Television, a new Bengali channel to be launched by the Xenitis Group as Creative Director.

Interestingly, Chattopadhyay has no journalistic antecedents. Having done her electrical engineering from Jadavpur University, Chattopadhyay worked in mainstream engineering for a while before switching over to market research. She has worked for both IMRB and MODE during her stint in market research, prior to joining ABP in 2001.

At ABP, Chattopadhyay has worked initially in brand management, and was involved with all the five Bengali magazines – ‘Desh’, ‘Anandalok’, ‘Sananda’, ‘Anandamela’ and ‘Unish Kuri’, and subsequently took over as General Manager for the portfolio.

Her rich experience as a researcher on Bengali magazines, particularly in the realm of what readers want in terms of content, is bound to stand Chattopadhyay in good stead in her new role.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.