Madhumita Chattopadhyay, who was till recently was General Manager, Bengali magazines, of the ABP Group, is set to take over as Editor of Sananda, the popular women-oriented Bengali fortnightly magazine from the group, according to reliable sources at ABP.
Sananda, launched in the mid-eighties, had well-known film personality Aparna Sen as its Editor since the time of its inception. It may be recalled that Sen quit earlier this month to join Kolkata Television, a new Bengali channel to be launched by the Xenitis Group as Creative Director.
Interestingly, Chattopadhyay has no journalistic antecedents. Having done her electrical engineering from Jadavpur University, Chattopadhyay worked in mainstream engineering for a while before switching over to market research. She has worked for both IMRB and MODE during her stint in market research, prior to joining ABP in 2001.
At ABP, Chattopadhyay has worked initially in brand management, and was involved with all the five Bengali magazines – ‘Desh’, ‘Anandalok’, ‘Sananda’, ‘Anandamela’ and ‘Unish Kuri’, and subsequently took over as General Manager for the portfolio.
Her rich experience as a researcher on Bengali magazines, particularly in the realm of what readers want in terms of content, is bound to stand Chattopadhyay in good stead in her new role.