Madan Sanglikar, who till recently was Principal Partner, Invention at Mindshare India, has joined AD2C, a digital media startup, currently in stealth mode, as its CEO. AD2C is gearing for a big launch in India in a few months.
Sanglikar brings over 16 years of media industry experience to the company. He joins AD2C after spending over nine years at Mindshare, having worked on some of the most digitally active advertisers and had played an important part in evangelising the medium and recruiting the best talent.
Prior to working with the Mindshare, Sanglikar had worked with Starcom Worldwide, Mediaturf, Sify, and The Times Group. He sits on the Advisory Board of AdTech and Vizisense, has been active on various Internet and mobile association committees. Carrying forward his passion to support the industry, Sanglikar actively guides media-technology start-ups in his spare time.
He is also very active at various industry forums and media awards as a speaker, trainer, panelist or a jury. Some of his recent involvements cover The Emvies, GoaFest Media Abbys, and Campaign Digital Media Awards, to name a few.