Balakrishnan B has been appointed Head of MAA Communication Bozell’s Bangalore branch. Along with his role as Branch Head, Balakrishnan would also spearhead the new business initiatives and be responsible for adding to the client portfolio.
Welcoming Balakrishnan into the MAA family, Bunty Peerbhoy, Chairman, MAA Group, said, “MAA Communication Bozell is on an accelerated growth plan, and to succeed in our vision we were looking for a person who not only had the skills but would also fit into our culture and meet our expectations. Bala more than meets the requirement and we are elated to have such exceptional talent in our midst. We wish him great success in his new assignment.”
Balakrishnan began his career with Clea Advertising and Marketing and moved on to work with agencies including Everest Advertising (Bangalore), Cedilla Communications (Chennai) and Lowe (Chennai). He has over 16 years’ experience in advertising, brand development, public relations and corporate communications across industry segments. He has experience in marketing and communications with companies such as Apex Press & Publishing (Muscat), ILI Technologies (Bangalore), HeHea and Asian Sources Media Group. His previous position was with Lowe, Bangalore as Director - Brand Services. He has worked on brands such as Britannia, RMZ Group, MRF Tyres, Ozone Goup, Coco-Cola (activations), Thai Airways, Centurion Bank, BPL Electronics, Titan watches Panasonic (office automation products), and Maintech IBM.
“The MAA Group believes in empowering their people and I’m experiencing it first hand. It is invigorating to be able to create your own destiny, and with MAA it’s a definite possibility,” said Balakrishnan.
On future plans for the branch, he said, “It will definitely be to achieve client delight with our existing clientele so that we grow two-fold by the end of the year. Also, the focus would be to maintain consistency in quality work, ensuring we better our performance every year, surpassing our own potential.”