MAA Communication Bozell appoints Balakrishnan B as Bangalore Branch Head
Balakrishnan B has been appointed Head of MAA Communication Bozell’s Bangalore branch. Along with his role as Branch Head, Balakrishnan would also spearhead the new business initiatives and be responsible for adding to the client portfolio.
Welcoming Balakrishnan into the MAA family, Bunty Peerbhoy, Chairman, MAA Group, said, “MAA Communication Bozell is on an accelerated growth plan, and to succeed in our vision we were looking for a person who not only had the skills but would also fit into our culture and meet our expectations. Bala more than meets the requirement and we are elated to have such exceptional talent in our midst. We wish him great success in his new assignment.”
Balakrishnan began his career with Clea Advertising and Marketing and moved on to work with agencies including Everest Advertising (Bangalore), Cedilla Communications (Chennai) and Lowe (Chennai). He has over 16 years’ experience in advertising, brand development, public relations and corporate communications across industry segments. He has experience in marketing and communications with companies such as Apex Press & Publishing (Muscat), ILI Technologies (Bangalore), HeHea and Asian Sources Media Group. His previous position was with Lowe, Bangalore as Director - Brand Services. He has worked on brands such as Britannia, RMZ Group, MRF Tyres, Ozone Goup, Coco-Cola (activations), Thai Airways, Centurion Bank, BPL Electronics, Titan watches Panasonic (office automation products), and Maintech IBM.
“The MAA Group believes in empowering their people and I’m experiencing it first hand. It is invigorating to be able to create your own destiny, and with MAA it’s a definite possibility,” said Balakrishnan.
On future plans for the branch, he said, “It will definitely be to achieve client delight with our existing clientele so that we grow two-fold by the end of the year. Also, the focus would be to maintain consistency in quality work, ensuring we better our performance every year, surpassing our own potential.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking