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Lynn de Souza to look after Initiative’s daily operations herself

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Lynn de Souza to look after Initiative’s daily operations herself

As Kartik Iyer is all set to head for Rediffusion, leaving Initiative, Lynn de Souza, Director, Media Services, Lintas, would be taking over the responsibilities of the President, Initiative. At present, Iyer is serving his notice period.

Referring to the movement, de Souza says, “We would look for another suitable person to take over the responsibilities of Initiative. However, I am not in a hurry and right now I would be looking after the day-to-day operations of the agency myself.” Lintas appointed Raj Gupta as President, Insight on July 1, while Sudha Natrajan continues to head Interaction.

Interestingly, Iyer is not only moving to a different agency, he is shifting to a different discipline of the industry. It is being heard that he would no longer be a part of the media planning and buying process. Though his new designation and job profile is yet to be known, market sources inform he would be working in close association with Preet Bedi and Santosh Sood.

Wishing good luck to Iyer, de Souza says, “He is a dear friend and a good professional. We would miss him but I guess he wanted to explore new vistas. I wish him all the best.”


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