Raja Ray, Creative Consultant, Lowe, is joining Mediaturf as National Creative Director. Confirming the development to exchange4media, V Ramani, CEO, Mediaturf, said Ray would be joining the firm on August 16 and would be based in Mumbai. “His experience in handling major clients would be quite useful for Mediaturf,” Ramani said.
“Mediaturf has been doing quite well over the years,” Ray said, adding, “It will be a great opportunity to work with them.”
Ray has an experience of more than nine years in the advertising industry with leading agencies like HTA (now JWT) and Lowe. He was handling major clients like Maruti Udyog and Trident Group at Lowe.
Mediaturf provides complete online solutions from normal banner and email campaigns to fully automated lead management systems. Among its major clients are Pru-ICICI, Lafarge, Maruti, SBI MF and Seagrams. Mediaturf has been also working closely with traditional agencies like Euro RSCG, Grey Worldwide, icontract, M-Digital, Starcom, Carat, etc.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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