Top Story

e4m_logo.png

Home >> People Movement >> Article

Lowe Lintas appoints Upasana Dua as Associate VP

16-May-2011
Font Size   16
Share
Lowe Lintas appoints Upasana Dua as Associate VP

Lowe Lintas Delhi has brought on board Upasana Dua as Associate Vice President. She took charge from April 1, 2011.

Confirming Das’ appointment, Naveen Gaur, Executive Director, Lowe Lintas, said, “She comes from JWT, where she had worked as Senior Planning Director, leading a team of planners on GlaxoSmithkline’s brands such as Horlicks, Boost and Iodex.”

Apart from the mentioned accounts, she has also worked on Monster, ITC, Spice Mobiles, Nature Fresh oils and several projects around rural markets and brands at JWT.

Dua has also handled projects in the social development sector as a consultant with agencies like UNICEF, World Bank, UNDP, WHO, and CARE at an earlier stage in her career. Thereon shifting focus, she moved to advertising and worked with Lintas and Bates 141 before joining JWT.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems