Top Story

e4m_logo.png

Home >> People Movement >> Article

Lokmat Group promotes Jwalant Swaroop as Director, Ad Sales

12-April-2004
Font Size   16
Lokmat Group promotes Jwalant Swaroop as Director, Ad Sales

Lokmat Group promotes Jwalant Swaroop from the rank of General Manager to the post of Director, Ad Sales, effective from April 2004. Ashok Jain, who has been serving as the Director, Ad Sales, would take over as Director, Operations.

Asked about his new responsibilities, Swaroop states, “Team management, enhancing their morale and prep up the wonderful work they are already doing, innovation in terms of strategic marketing, getting the pricing right and providing advertisers’ flexibility.”

And, how does he plan for the immediate future? “To take the competition head on, and to provide advertisers’ best value for the money they are spending in Maharashtra. I would also spearhead the group’s business development programme,” Swaroop says with a smile.

Meanwhile, the group has worked out strategies to re-launch its Kolhapur edition next month. Dwelling on the changes being brought in, Swaroop says: “We are redesigning the paper, we are making it more user friendly and enhancing local coverage. Though it is a fairly good paper even now, there is great scope of improvement.”

The paper also plans more investments to improve its marketing and circulation in Kolhapur area. “We want to tap the potential of the market. It is a rich market with big spending power. Even the readers would get the taste of real local content,” Swaroop says.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.