Bijoy Sreedhar has joined the Lokmat Group as Vice-President, Business Development. His role in Lokmat would be to lead the Group’s initiatives in television, radio, OOH and the digital space and help transform the Group into a multimedia player.
Commenting on Sreedhar’s appointment, Jwalant Swaroop, Director - Advertising and Business Development, Lokmat Group, said, “Bijoy brings with him a huge multimedia experience, which will be extremely valuable to us. Lokmat, after having attained clear leadership in the print space in Maharashtra, has ambitious plans to become a leader with multimedia offerings under a unique brand called ‘Destination Maharahstra’, which will be a one-stop communication solution for all brand managers targeting Maharashtra. Bijoy will be overseeing the businesses of our television, radio, OOH and digital ventures.”
Previously, Sreedhar was with Radio City as National Sales Head – Retail, before moving to the role of Head – Strategy & New Business. Prior to joining Radio City, Sreedhar was in the telecom sector, where he had worked in the Tata Indicom Enterprise Business Unit. He had also worked with Indiamarkets.com, a B2B e-marketplace as Business Manager.
Sreedhar is a Post Graduate in International Business from the Indian Institute of Foreign Trade, Delhi, and holds a Bachelors Degree in Production Engineering.