After a stint of three-and-a-half years, Lokesh Tiwary, Group President, Rediffusion Y&R PR and CEO Showdiff Worldwide, has relinquished his positions at the Group. Divya Radhakrishnan, President, TME will take charge of Rediffusion PR now. This comes in addition to her current role at TME.
At the same time, Conrad Saldanha will take on the responsibility of Showdiff once again. A veteran in the organisation, Saldanha looked after Showdiff before Tiwary had taken charge.
An Economics major from Delhi University, Tiwary, began his career in advertising with Enterprise Nexus in 1990. During the next 14 years, he rose to senior positions, becoming Vice President of the agency’s Delhi branch. In August 2004, Tiwary made a lateral move within the agency group to become President of Enterprise Public Relations. In 2006, he joined Rediffusion Y&R Public Relations as its Group President. In November 2008, he was assigned additional responsibilities as CEO, Showdiff Worldwide, the event management and activation arm of the Rediffusion Y&R Group.
Radhakrishnan, who has been with TME since April 2003, comes with more than two decades of rich experience in media planning. Earlier, as the head of Tata AOR, and later as its National head of buying and new initiatives, she has been an iconic architect of TME success story.