Lokesh Tiwary, President, Enterprise Public Relations, is joining Rediffusion Public Relations as President. He joins on February 22, after spending 16 years at Nexus.
Commenting on Tiwary’s appointment, Diwan Arun Nanda, CMD, Rediffusion DYR, India, said, “Lokesh brings along with him tremendous experience in advertising and public relations, which is bound to make us offer superior value to our clients. Today, clients are increasingly looking at public relations to work strategically for them, and under Lokesh’s leadership I am certain that we will enhance our reputation as being able to provide a complete communications package to our clients.”
Tiwary started his career with Enterprise Nexus in 1990 (then Enterprise Advertising), and rose to the position of Vice-President of the Delhi branch. He took over as President, Enterprise Public Relations, in August 2004, with the task of reviving the outfit.
Said Tiwary, “Today, clients are looking at much more out of their PR agencies. While salience across media is important, clients are also increasingly looking for strategic and proactive partners. There is a slow but steady realisation that powerful brands can be built via public relations, and hence, the need to invest in a strategically developed PR programme.”
Tiwary comes in to head Rediff PR following Anupama Chopra’s move to EMAAR MGF Land Pvt Ltd, as Head-Corporate Communications.
“One of the first tasks I have cut out for myself is to nurture talent and invest thoroughly in training as we operate in a very dynamic industry. The endeavour at Rediffusion PR will be to create an enviable team and offer our clients unparalleled value, be it through inputs, delivery or technology,” explained Tiwary on the job at hand.
Rediffusion DYR’s public relations agency is 10 years old.
Anupama Chopra, Vice-President, Rediffusion PR, puts in her papers