After a two-year stint as Media Controller at Lodestar, Shivani Raina Ghosh is all set to move out of the agency business. Come mid-March, Ghosh will be joining FBC Media, an international television production company, as head of its Media Planning and Strategy.
Confirming the development to exchange4media, Ghosh said, "Working with Lodestar has been a great experience. The team was very supportive. It was a difficult decision for me, but I am moving on for newer challenges."
Ghosh started her career nine years back with Mudra in Delhi. After being there for four years, she moved to McCann, Delhi, where she was a part of the Nestle team. Three years later she moved to Lodestar, Mumbai.
Formed in 1998, Fact Based Communications (FBC) is a Europe-based media and entertainment group specialising in television format creation, production, distribution and strategic communication. FBC produces a range of branded entertainment, factual, sports and factual entertainment programming.
Lodestar's Media Director, Arpita Menon, said, "Shivani is a tremendous person and was an integral part of the organisation. We never give up on people and are hopeful that she may one day decide to come back."