Top Story

e4m_logo.png

Home >> People Movement >> Article

Lodestar's Shivani Raina Ghosh moving to client side with FBC Media

24-February-2005
Font Size   16
Lodestar's Shivani Raina Ghosh moving to client side with FBC Media

After a two-year stint as Media Controller at Lodestar, Shivani Raina Ghosh is all set to move out of the agency business. Come mid-March, Ghosh will be joining FBC Media, an international television production company, as head of its Media Planning and Strategy.

Confirming the development to exchange4media, Ghosh said, "Working with Lodestar has been a great experience. The team was very supportive. It was a difficult decision for me, but I am moving on for newer challenges."

Ghosh started her career nine years back with Mudra in Delhi. After being there for four years, she moved to McCann, Delhi, where she was a part of the Nestle team. Three years later she moved to Lodestar, Mumbai.

Formed in 1998, Fact Based Communications (FBC) is a Europe-based media and entertainment group specialising in television format creation, production, distribution and strategic communication. FBC produces a range of branded entertainment, factual, sports and factual entertainment programming.

Lodestar's Media Director, Arpita Menon, said, "Shivani is a tremendous person and was an integral part of the organisation. We never give up on people and are hopeful that she may one day decide to come back."

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.