Top Story


Home >> People Movement >> Article

Lodestar's Shivani Raina Ghosh moving to client side with FBC Media

Font Size   16
Lodestar's Shivani Raina Ghosh moving to client side with FBC Media

After a two-year stint as Media Controller at Lodestar, Shivani Raina Ghosh is all set to move out of the agency business. Come mid-March, Ghosh will be joining FBC Media, an international television production company, as head of its Media Planning and Strategy.

Confirming the development to exchange4media, Ghosh said, "Working with Lodestar has been a great experience. The team was very supportive. It was a difficult decision for me, but I am moving on for newer challenges."

Ghosh started her career nine years back with Mudra in Delhi. After being there for four years, she moved to McCann, Delhi, where she was a part of the Nestle team. Three years later she moved to Lodestar, Mumbai.

Formed in 1998, Fact Based Communications (FBC) is a Europe-based media and entertainment group specialising in television format creation, production, distribution and strategic communication. FBC produces a range of branded entertainment, factual, sports and factual entertainment programming.

Lodestar's Media Director, Arpita Menon, said, "Shivani is a tremendous person and was an integral part of the organisation. We never give up on people and are hopeful that she may one day decide to come back."


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking