Lodestar Universal has announced the appointment of Alistair Martin as Media Controller. Martin, who has an overall media experience of eight years, comes in from Cadbury where he was Media Manager. At Lodestar, he will report to COO Nandini Dias, and will be responsible for accounts like Amul, LIC, Westside and Diageo.
Commenting on Martin’s appointment, Dias said, “Lodestar Universal has always looked for people who have a strategic bent, and Alistair is strategically very sound. He is working on some of our most prestigious businesses like Amul, and we expect him to be a great asset, who will contribute to the growth of our clients’ businesses.”
Martin said, “I think it’s a great opportunity for me to be working with Lodestar Universal, which I think has a wonderful clientele. I am excited with this development, and I am looking forward to contribute my best to the agency.”
Prior to his stint at Cadbury, Martin has worked with agencies like Spatial Access, Mindshare Fulcrum and Carat.