Accumulation of new businesses has resulted in Lodestar beefing up its media team. President, Lodestar, Shashi Sinha shares that the agency has made two senior-level appointments and streamlined the structure in a manner that efficacy in operations is maintained.
In its present structure, the agency has two clear heads under President Sinha, Vice President Nandini Dias and General Manager Arpita Menon. Adding another layer, three media officials are put in place who would report to Menon. The accounts that Menon handles, including new wins like Tata, IDBI and LIC, would be divided between these officials.
Of the new appointments that are made, Shringar Films ex-marketing head Deepak Netram has come on board as Media Controller. There are three accounts under him – Tata Motors, TCS and Tata Mutual Funds. The second to join the league is ex-GroupM Sejal Shah, who is expected to take over as Media Director from mid-January 2005. The third is from the agency itself. Shivani Raina, like Netram, will operate as Media Controller.
Sharing more on the reason behind the development, Sinha says, “We have been able to add substantial amount of business in the last year and there is a need to maintain the attention that we have been able to give to our clients. The objective of this structure is to continue doing that.”