Lintas Media Group has put together a team that would be at the helm a new structure that is planned around ‘Collectives’. Each ‘Collective’ is focuses on key clients or regional growth. Sudha Natrajan and NP Sathyamurty have been appointed as Joint Presidents, LMG, to head specific ‘Client Collectives’ and also ‘Regional Collectives’ for business in the South-East and West, respectively. Premjeet Sodhi has been appointed EVP, LMG, with a mandate to head the North ‘Collectives’.
IPG’s new fully-acquired subsidiary LMG made the announcement at a two-day meeting held to celebrate the growth story of “trebling revenues in three years”. Lynn de Souza, Director, Lintas Media Group, who took over the Group in 2004, said, “It is the combined energy of individual champions in this group that has ensured we are able to reach this far. This is only the beginning. Lintas Media Group with its new armoury of Best Practices and Tools from the IPG family will augment clients with the ammunition they need to ensure their brands impact to win.”
On the new structure, she added, “Lintas Media Group will greatly benefit with this augmented leadership. Their commitment and depth is unshakeable, and I feel personally very happy to be able to be joined by them in the way forward.”
de Souza explained, “The Collectives that we have formed would be further strengthened with a set of five functional ‘Collaboratives’. These would be the nodal think-tanks created to ensure that all our teams are well equipped with the requisite knowledge requirements for effective service delivery specifically in tools and technology, buying analytics, planning sciences, emerging media and consumer understanding.”
She added, “I wish to thank our clients for their overwhelming support during this phase. And, as is our philosophy, commit to always partner in their success with an agile proactive approach and a firm sense of collaboration.”
The meeting agenda included sessions with industry veterans such as Piyush Pandey, Chairman & NCD, Ogilvy; Uday Shankar, CEO, Star Network; and Ravi Naware, CEO, ITC Foods, who is also one of LMG’s key clients. R Balki, Chairman and NCD of Lowe India, was also there.
The internal ‘Third Eye’ awards distribution took place at the meeting. These awards were nominated by LMG clients on outstanding performance to teams and individuals working on their businesses. The awards included the strategy and implementation for the Bingo launch, ground activation for Maruti at the 20/20 Cricket series, and enhanced TV and print content mileage for Wills Lifestyle Fashion Week.
Key Lintas Media Group clients include Maruti Udyog, Bajaj Auto, ITC, Idea Cellular, MRF, Eveready, Reynolds, Enamour, Saint Gobain, Revlon, Bombay Dyeing and Siemens.