Witnessing the growth in areas of integrated marketing, Lintas Integrated Marketing Action Group (IMAG) has revamped its senior management, thus expanding its Executive Council. Vivek Lakhwara, President, Aaren Initiative, will join the Executive Council of Lintas IMAG, which is headed by Ashish Bhasin as Director. Ameer Ismail, Colette Austin and Usha Bhandarkar are the other senior Executive Council members.
Deepak Shah has been elevated to President of Lintas Personal. Ambika Tiku, Business Head of Lintas Personal, will now head the agency’s digital thrust.
On the new appointments, Bhasin said, “The year 2007 has been of great growth for Lintas IMAG. In 2008, we would be focusing on expanding our offering. Digital and retail would be some of the thrust areas, in order to maintain our leadership in the integrated marketing arena.”
Besides the responsibilities of LINOpinion and Advent, Ismail has been further handed additional charge of Lintertainment, as President.
Lintas IMAG comprises LINOpinion for public relations, Linterland for rural marketing, dCell for strategic design, Advent for events, Lintas Personal for CRM and direct marketing, Aaren Initiative for out-of-home, Lintertainment for entertainment marketing, and Lintas Healthcare for healthcare marketing.