Japanese firm Line Corp, the company that owns and operates the free call and messaging app Line, has appointed Damandeep Singh Soni as Head of its India business development. Effective from next month, Soni’s main responsibility will be to enhance the brand’s presence in India. He will focus on developing Line’s partnership plans and localised offerings for the Indian Sub-continent.
The social messaging app claims to have reached a user base of 15 million in India. Last year, the brand roped in Katrina Kaif as its ambassador and launched a major campaign on TV. India has emerged as a very critical market for all the social messaging apps such as WeChat, Hike, and Line to break into a market ruled by Whatsapp. As per the official release, Soni will accelerate Line’s marketing and business development efforts in the country to attract and retain more users on the app.
“Instant messaging apps are the future of personalised communication and Line with its unique features of stickers, free voice/ video call and official accounts is well placed to be the app of choice for young Indians,” said Soni.
Soni has vast experience in the technology space. He was leading the telecom business development for Infosys in the UK and was involved in a sales programme for Nokia in North Indian states prior to joining Line. He has also been an entrepreneur in the education space and co-founded PK Online Ventures. Soni has also worked at AdChakra Network, where he led the digital media marketing and content space.
Our typical marketing budget is usually 10 per cent of the topline spend