Subhas Warrier has joined Lintas Initiative Media as Executive Vice President-Head South. He will spearhead the Bangalore team and oversee the company’s business interests for the entire southern region. Warrier will report to Raghav Subramanian, COO, Lintas Initiative Media.
Talking about the appointment, Subramanian said, “The south has always been key for Lintas and has contributed greatly to the overall growth and equity. We have a healthy roster of large clients and needed someone with the maturity and depth of experience that Subhas brings to the table. We have aggressive plans for the region this year and are already in the process of acquiring some key new businesses.”
Warrier’s last stint was with Dentsu Media as its Mumbai Head. Prior to that, he has worked with JWT, Ogilvy, MindShare, among other companies.
Commenting on his new role, Warrier said, “I am delighted to join the fire power of Lintas Initiative Media. Our clients here are very aggressive and open to new ideas. They continuously look for innovative ideas for their marketing initiatives.”
Our typical marketing budget is usually 10 per cent of the topline spend