In a major development in its marketing set-up, LG Electronics India Ltd has appointed Girish Bapat as Vice-President-Marketing. He will be responsible for the overall marketing functions of the consumer durables major. All team heads will report to Bapat, who in turn will report to K R Kim, President, LG Electronics, South West Asia and Managing Director, India. Bapat takes charge from August 12.
Salil Kapoor, who is the Marketing Head and official spokesperson for the company, has been re-designated as Head of Marketing Services and Brand and will report to Bapat. Kapoor’s responsibilities will comprise looking after branch marketing activities, corporate branding, advertising and promotion, PR, media planning and buying, sponsorships, events, web initiatives, etc.
An official spokesperson of the company said, “Salil will basically manage the brand and its image, while Bapat will be responsible for overall marketing functions of the organisation.”
Bapat is moving in from Mahindra & Mahindra, where he was heading the marketing division. Before M&M, he was with Godrej.
Furthermore, as part of the internal restructuring process, the product planning portfolio will now function as product marketing in an effort to integrate all marketing activities. It will have two divisions – Product Marketing for consumer electronics, which will be headed by Deba Ghoshal, and Product Marketing for home appliances, which will be headed by Sudip Tiwari. Both will report to Bapat.
The spokesperson further said that previously, product planning comprised all marketing activities with the exception of advertising. “The group decided to integrate all the activities under one portfolio to call it product marketing,” the spokesperson added.