Sandeep Tiwari, who quit LG Electronics India as Head-Product Marketing late last year, has joined Dish TV, the direct-to-home (DTH) business of Zee Group, as Deputy Vice-president, Marketing. He will be reporting to Anjali Malhotra, VP-Marketing, Dish TV. He joined Dish TV on December 31, 2007.
On his movement, Tiwari commented, “The reason I moved to Dish TV was that after working for LG for 11 years, I was looking for a change. Telecom and service are two sunrise sectors. DTH offers a combination of both telecom and service sectors.”
Tiwari started his career with Philips Medical Systems where he spent a year. He then moved to LG Electronics India as a management trainee in 1997. He became Product Manager in 1998. In 1999, Tiwari became Product Group Head for microwave ovens. In 2000, he started looking after vacuum cleaners as well. In 2001, he became Branch Manager, Rajasthan operations.
After continuing in that role for two and a half years, Tiwari became Manager-Marketing in 2003. He took charge as Product Planning Head for the home appliances division in 2004; in 2005 the role was expanded to include marketing as well.
In 2006 February, following Deba Ghosal’s departure from LG Electronics India, Tiwari was given additional responsibility of the consumer electronics, GSM and IT businesses of LG.
Sandeep Tiwari takes additional charge after Deba Ghosal's exit from LG