Law & Kenneth is strengthening its management, with Jiten Bhagat moving in as Associate VP from Leo Burnett. Bhagat’s primary responsibility will be to head the ITC business, where a number of new launches are slated to happen.
Bhagat will be reporting to Anil Nair, the agency’s Chief Operating Officer. Announcing the appointment, Nair said, “We were looking for a person who could add value to brand management and development and Jiten has a vast experience of handling big brands. He has the experience of launching new brands like the Scorpio and he has ability to spearhead a brand from its launch stage onwards. We are looking forward to gain a lot from his experience.”
Bhagat has nine years’ experience in advertising and has worked on P&G brands, Bajaj Electricals, Johnie Walker, and Marico among a host of other FMCG brands.
Elaborating on his new appointment, he said, “My role, besides looking after the ITC business, will also involve progressing the agency in terms of general management and looking after acquiring new businesses. In short, I will be part of the management to grow Law & Kenneth as an agency much beyond what it is today.”