Top Story


Home >> People Movement >> Article

Lenovo appoints Shailendra Katyal as Marketing Head for India

Font Size   16
Lenovo appoints Shailendra Katyal as Marketing Head for India

Lenovo India has appointed Shailendra Katyal as the company’s Marketing Head for India. Katyal will be responsible for handling the Lenovo master-brand and leading marketing for the three business segments it operates in – viz. consumer, relational and SMB. He will be based out of Lenovo’s Bangalore head office. He comes with 12 years of industry experience, having worked in varied roles in sales and marketing in the FMCG space.

In Lenovo, his primary mandate will be to aggressively grow Lenovo’s brand preference in the consumer and SOHO segments.

Announcing the appointment, Amar Babu, Managing Director, Lenovo India, said, “We are pleased to appoint Shailendra, a versatile marketing professional, who has a proven track record in leading marketing campaigns of marquee consumer brands. We continue to strengthen the management on the back of our strong success in the Indian market and want to continue the momentum on our double digit market share. Shailendra will aggressively chart out clear cut marketing strategies to help us enhance our brand preference and consumer connect in India.”

“It is a great opportunity for me to be working with a global force like Lenovo. It is one of the leading forces in the technology space today and leads with a strong core of product innovation. It is also a truly multicultural organisation with high emphasis on entrepreneurial behaviour, which is what I really thrive in. It’s an honour to be associated with the Lenovo brand and iconic sub-brands like the ThinkPad,” said Katyal.

Prior to joining Lenovo India, Katyal was Category Head at Marico Ltd. At his decade-plus stint at Marico, he has had successful stints in sales and marketing. He had played a significant role in charting the hair care strategy for Marico. He has had successful stints in managing large brand franchises like Parachute and Saffola, integrating acquired brands like Nihar Naturals and handling challenger equities like Shanti and Hair & Care. Brands that he has managed have won two Effies and multiple Emvies in his tenure.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking