Lenovo India has appointed Shailendra Katyal as the company’s Marketing Head for India. Katyal will be responsible for handling the Lenovo master-brand and leading marketing for the three business segments it operates in – viz. consumer, relational and SMB. He will be based out of Lenovo’s Bangalore head office. He comes with 12 years of industry experience, having worked in varied roles in sales and marketing in the FMCG space.
In Lenovo, his primary mandate will be to aggressively grow Lenovo’s brand preference in the consumer and SOHO segments.
Announcing the appointment, Amar Babu, Managing Director, Lenovo India, said, “We are pleased to appoint Shailendra, a versatile marketing professional, who has a proven track record in leading marketing campaigns of marquee consumer brands. We continue to strengthen the management on the back of our strong success in the Indian market and want to continue the momentum on our double digit market share. Shailendra will aggressively chart out clear cut marketing strategies to help us enhance our brand preference and consumer connect in India.”
“It is a great opportunity for me to be working with a global force like Lenovo. It is one of the leading forces in the technology space today and leads with a strong core of product innovation. It is also a truly multicultural organisation with high emphasis on entrepreneurial behaviour, which is what I really thrive in. It’s an honour to be associated with the Lenovo brand and iconic sub-brands like the ThinkPad,” said Katyal.
Prior to joining Lenovo India, Katyal was Category Head at Marico Ltd. At his decade-plus stint at Marico, he has had successful stints in sales and marketing. He had played a significant role in charting the hair care strategy for Marico. He has had successful stints in managing large brand franchises like Parachute and Saffola, integrating acquired brands like Nihar Naturals and handling challenger equities like Shanti and Hair & Care. Brands that he has managed have won two Effies and multiple Emvies in his tenure.