Top Story

e4m_logo.png

Home >> People Movement >> Article

Lenovo appoints Shailendra Katyal as Marketing Head for India

18-March-2011
Font Size   16
Lenovo appoints Shailendra Katyal as Marketing Head for India

Lenovo India has appointed Shailendra Katyal as the company’s Marketing Head for India. Katyal will be responsible for handling the Lenovo master-brand and leading marketing for the three business segments it operates in – viz. consumer, relational and SMB. He will be based out of Lenovo’s Bangalore head office. He comes with 12 years of industry experience, having worked in varied roles in sales and marketing in the FMCG space.

In Lenovo, his primary mandate will be to aggressively grow Lenovo’s brand preference in the consumer and SOHO segments.

Announcing the appointment, Amar Babu, Managing Director, Lenovo India, said, “We are pleased to appoint Shailendra, a versatile marketing professional, who has a proven track record in leading marketing campaigns of marquee consumer brands. We continue to strengthen the management on the back of our strong success in the Indian market and want to continue the momentum on our double digit market share. Shailendra will aggressively chart out clear cut marketing strategies to help us enhance our brand preference and consumer connect in India.”

“It is a great opportunity for me to be working with a global force like Lenovo. It is one of the leading forces in the technology space today and leads with a strong core of product innovation. It is also a truly multicultural organisation with high emphasis on entrepreneurial behaviour, which is what I really thrive in. It’s an honour to be associated with the Lenovo brand and iconic sub-brands like the ThinkPad,” said Katyal.

Prior to joining Lenovo India, Katyal was Category Head at Marico Ltd. At his decade-plus stint at Marico, he has had successful stints in sales and marketing. He had played a significant role in charting the hair care strategy for Marico. He has had successful stints in managing large brand franchises like Parachute and Saffola, integrating acquired brands like Nihar Naturals and handling challenger equities like Shanti and Hair & Care. Brands that he has managed have won two Effies and multiple Emvies in his tenure.

 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video