Leji Koshy, the National Sales Head of Big Cinemas has left the organisation. He will be joining Sadhna News as its National Sales Head. Koshy confirmed the development to exchange4media.
Koshy joins Sadhna News at a time when the channel is planning big expansion in regional news genre. Prabhat Dabral, Executive Director, Sadhna Media told exchange4media that Koshy will be joining Sadhna News on June 25. “He will be the national sales head of all news channels of Sadhna media. Ahead of our expansion, he has been recruited to strengthen our sales network with a view to tap corporate advertising,” he added.
Koshy has 13 years of experience in media sales, and has worked for brands such as The Times of India, India Today, Sahara TV and Sab. “For me, it’s an opportunity to get back into television,” said Koshy.