Publicis Capital has brought in Lavanya Anirudh Verma as Vice-President on its Nestle and United Biscuits businesses. Verma commenced her responsibilities at Publicis Capital in the first week of April.
Commenting on Verma’s appointment, Hemant Misra, CEO, Publicis Capital, said, “With Ashutosh Sawhney taking on branch responsibilities as Executive Vice President, Lavanya impressed us with her energy, enthusiasm and talent as the ideal person to take over his earlier responsibilities. Finding the right talent and then showing them a career path at Publicis is at the very heart of our people culture.”
Ashutosh Sawhney, Executive Vice-President, Publicis Capital, Delhi, said, “The Nestle and United Biscuits relationships are among the stronger relationships for Publicis not just in India but globally. It becomes imperative for us to constantly infuse and refresh these accounts with the best talent available. In Lavanya, we have found the right pedigree and passion to spearhead the hugely successful brands in their businesses.”
On joining Publicis Capital, Verma, said, “I am excited about the opportunity at Publicis and their philosophy of contagious ideas that change the conversation. Of course, getting a chance to head the Nestle business is what sealed the deal.”
Verma began her career with IB&W communications, followed by a brief stint at Percept Hakuhodo. Post this, she spent the next 12 years with Ogilvy India, where she was heading brands like Dabur, Perfetti Van Melle India, Mint and Dupont. She has also handled brands like Ministry of Tourism, ITDC, Government of India, Grasim Industries, Max New York Life and Insurance Company. She has been a part of prestigious projects like the Incredible India global campaign for the Ministry of Tourism, and the recent Tiger Talk book for WWF.