Top Story


Home >> People Movement >> Article

Lavanya Anirudh joins Dentsu as VP, to head the Aircel business

Font Size   16
Lavanya Anirudh joins Dentsu as VP, to head the Aircel business

Dentsu Communications has appointed Lavanya Anirudh as Vice-President, where she will be heading the Aircel business and would be responsible for consolidating Aircel’s business and its brand nationally. She moves from Ogilvy India, where she had worked for a decade. Based in Delhi, Anirudh would be reporting to Rajesh Aggarwal, President, Dentsu India.

Confirming the appointment Aggarwal said, “We look forward to Lavanya joining Team Dentsu on our Aircel account. We are certain that her rich FMCG experience will infuse much freshness to communication in the telecom category.”

Anirudh explained that the decision to leave Ogilvy India was a difficult one after a decade. “The challenge on consolidating Aircel’s business and its brand nationally and being a part of the great Indian telecom story was motivation enough,” she added.

With nearly 13 years’ experience in the industry, Anirudh began her advertising career at IB&W as an account executive before moving to Percept Hakahudo, where she worked on the Honda Siel Cars and Hero Honda Motors accounts.

In 1999, she joined Ogilvy India, where she worked on the Dabur Amla brand. She played a pivotal role in the work developed by Ogilvy for the award winning Incredible India campaign, which won several accolades, including a Gold at the PATA Awards, and a certificate of merit at the Effies.

At Ogilvy India, Anirudh was working as the Business Head on the Perfetti Van Melle portfolio of brands that included the Mentos Dimag Ki Batti Jala De campaign, which won a Gold at the Effies, and the Mentos Helpline, which won the Yahoo Big Idea Chair in 2007.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign