After ten-year tenure as the founder CEO & Executive Director of PDM India, Sanjay Lal takes over the reins of PDM International as Managing Director & CEO. Coming in at the helm of Percept D'Mark India as Chief Executive Officer is Preeta Singh.
PDM International, headquartered in Dubai, will act as the hub for expansion into international markets. The firm will provide exclusive solutions in sports, entertainment and event marketing, celebrity management and below the line activities.
Announcing the launch of PDM International, Shailendra Singh, Joint Managing Director, Percept Group, said, "We are extremely proud to announce the launch of PDM International. The initiative is an integral part of Percept's future growth strategy and will spearhead our global initiatives. Brand PDM will scale new heights in the global space of non conventional media."
Sanjay Lal, Managing Director, PDM International, said, "We see tremendous opportunity in North America, Europe, Gulf and the Far East for marketing the Indian entertainment industry, especially in markets with a strong presence of Indian Diaspora. Bollywood today is probably the most popular export from India, cricket is emerging as a dominant world sport and Destination India is a buzzword that is humming across the world. In the first phase, PDM International will focus on taking India Overseas through Entertainment."
Preeta Singh joins as CEO, Percept D'Mark India from Ogilvy & Mather. Singh has over two decades of brand building experience across both multinational and local brands and has been a key player in the journey of brand Ogilvy growing from a small advertising agency into India's leading creative agency offering brand solutions across a 360-degree spectrum in her enterprising 21-year career with O&M. She brings with her a wealth of experience across channels, industry sectors & markets, which will help take Percept D'Mark India to its next phase of growth.
She said, "I am delighted at the prospect of leading India's largest Non-Conventional Media Company and breaking new ground in delivering true return on investment in building strong brands."
Devraj Sanyal, who joined Percept D'Mark India in 2003, continues to run operations at Percept D'Mark India as the Chief Operating Officer.