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L S Krishnan quits Matrix to join Millennium Broadcast

09-November-2005
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L S Krishnan quits Matrix to join Millennium Broadcast

Matrix’s Head L S Krishnan has bid adieu to the agency. He has joined Millennium Broadcast as the Sales and Marketing Head. Millennium Broadcast used to host the FM channel Win 94.6, which went off air in May 2004. In his new role, Krishnan will work with Gautam Radia, CEO, Millennium Broadcast.

Confirming the same, Krishnan said, “Matrix was a very good learning experience, but it was time to explore new avenues, and with Millennium, I got this opportunity. What I had at hand was a challenge and I decided to take it and I’m looking forward to it.”

Even as Krishnan didn’t delve further into what the new role brought for him, executives close to the situation divulged that Millennium Broadcast was gearing for yet another re-entry in the radio domain.

The channel had done off air in May 2003 due to the strict license regime and made a comeback only to depart again in 2004 as the expected change in the license fee structure wasn’t introduced even then. However, in the new phase, with new revenue sharing models, the atmosphere is healthy again to encourage growth of radio channels and Millennium is set to encash this.

Millenium Broadcast is promoted by the Salgaocar Group and was one of the earliest entrants in Mumbai’s private FM scenario.

For Krishnan, the new job takes him off the media side of the business. From heading the Tata AoR at The Media Edge, Krishnan had moved to GroupM, where he worked in the Bangalore office of Maxus as GM before being transferred to Mumbai for special projects. This was followed by taking charge of Matrix in March this year. On being queried, the agency officials said that Krishnan’s replacement would be announced soon.

Matrix was set up to deliver content such as advertiser funded programmes and sponsorships, in addition to delving into new media such as malls, multiplexes and the digital and mobile space.

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