After a stint with Escotoons, Kunjesh Parihar has decided to call it a day. Resigning from his responsibilities as COO and Business Head, Parihar is set to take over as the CEO of Gujarat Samachar from mid-October.
In his new role, Parihar is expected to take care of the overall functioning of the organisation. Major contribution is expected in the domains of marketing, brand development, circulation, re-launches and other event-based activities of the publication.
Speaking on his decision to join the publication, Parihar says, “Gujarat Samachar is one of the leading language dailies of the country. It has really not been professionally handled so far and in the current stage, presents a challenge. It is this challenge that has enthused me to take up this responsibility.” He further explains that even as Gujarat Samachar has made a place for itself, the core team is convinced that they will have to have more professional outlook in the business.
However, Parihar brings with him 16 years of media experience. From the advertising and publication to printing press, cable business and regional press at Nayee Duniya - he has served in different sectors. Apart from his experiences in various wings of marketing, circulation and the likes, he has also been a faculty at MICA. His position as VP, Marketing at Navbharat, where he has taken care of the marketing, circulation, brand development and advertising revenue functions, also gives him an edge for the new task.
His career graph in Navbharat has been on an upward swing where he was eventually offered the responsibility of the all India marketing head for the publication. He has been instrumental in building the marketing team and taking the publication forward.
Commenting more on the new assignment, Parihar shares, “I have had the chance to observe the Gujarat populace very closely and the experience will play a role in my forthcoming duty. There are whole lot of plans for the publication, which concentrate on building the teams in all aspects of the job and I am looking forward to it all.”
With the kind of expansion that various publications are seeing in the print industry currently, the arena is definitely becoming a heated one. Players are watching each other closely and getting ready for attacks and counter attacks. Undoubtedly, it is the Indian reader and the advertiser who would benefit out of it all. But the most positive outcome here is the growth that the sector itself is registering.