Kids Out of Home Pvt Ltd (KOOH), a company providing international standard professional sports training to children and fully integrated outdoor gaming programmes, has announced the appointment of Shrikant Hazare as its Chief Marketing Officer (CMO). Hazare, an industry veteran with over two decades of marketing experience, will lead KOOH’s marketing efforts for their sports (KOOH Sports) and events (Fun @ Field) divisions.
In his new role, Hazare will be responsible for introducing the concept of sports development utilising disruptive marketing ideas through unconventional mediums to its core audiences. He will drive the marketing strategy and brand management functions, including brand communication, brand design, sports marketing, offline and social media marketing.
Commenting on Hazare’s appointment, Susir Kumar, Co-founder and Chairman of KOOH, said, “KOOH is a fledgling organisation with a clear aim to rekindle love for the outdoor in the lives of kids, parents and communities. Shrikant is a passionate professional with deep marketing experiences spanning consumer, entertainment and B2B segments, and we found in him the right qualities to drive KOOH’s marketing function. Given his proven leadership skills, sharp business acumen and track record in building brands; we look forward to leveraging Shrikant’s skills in achieving our mission.”
Prior to joining KOOH, Hazare had worked with SKNL group as President - Marketing and Communications. Before that, he had spearheaded INOX’s pan-India marketing initiatives as Vice President – Marketing, which gave him an opportunity to study the Indian entertainment industry and consumer behaviour from close quarters. His earlier stints included working with McDowell’s & Co for nine years and Seagram Marketing Controller for East, West & South Regions.
Set up in April 2011, KOOH delivers sports training of international standards and provides an out of home experience through unique outdoor games for schools, communities, workplaces, et al. The company has exclusive partnerships with international bodies like Off Limits Corporate Events Ltd (a UK-based sports event company that owns and operates the props and games show spun out from the popular BBC ‘It’s a Knockout’) and Indian tie-ups like Underdog Sports Solutions (which manages sports activities in schools and colleges in India).