Jayanta Kumar Ray, Vice-President of Essel Corporate, is joining SST Media Pvt Ltd as CEO from November 1, 2006. SST Media, part of Kolkata-based Xenitis Group, had launched Kolkata TV, a 24-hour Bengali news channel, earlier this year. The Group is now coming up with a general entertainment channel – Kolkata Plus – which is expected to go on air from January 2007.
Ray, popularly known as ‘JK’ amongst his friends and colleagues, began his career with Johnson & Johnson Ltd. He then moved to HMV Music, Mumbai. He has also worked with Universal Music as well as Zee’s Music Division.
JK has had a successful stint as Business Head of Zee Bangla, the regional channel from the Zee stable during 2003-05. Prior to joining Essel Corporate, JK was Vice-President, Zee Network and had handled the sales business for slot, retail and exposure for the entire network. JK will continue to be with Essel Corporate till he joins SST Media in November.
Commenting on his appointment, JK said, “Having been in the entertainment business since 1990. I see this as a challenging opportunity. I will work towards delivering value to both advertisers and viewers.”
Besides coming up with the proposed entertainment channel, SST Media also has plans in the entertainment industry – television as well as films.