Top Story

e4m_logo.png

Home >> People Movement >> Article

Ketan Desai joins The Integer Group as MD

05-September-2012
Font Size   16
Share
Ketan Desai joins The Integer Group as MD

The Integer Group, a promotional, retail and shopper marketing agency in India, has appointed Ketan Desai as Managing Director of The Integer Group India. Desai assumes his new role immediately.

He will work alongside Shiv Sethuraman, Chief Executive Officer of TBWA\Group India and Dan Paris, Regional Managing Director of The Integer Group Asia Pacific. Desai will not only manage existing network client shopper marketing programmes, but also continue to develop The Integer Group India as one of the leading promotional, retail and shopper marketing agencies across the Indian sub-continent, shared an official release.

Commenting on his appointment, Desai said, “I am extremely excited to join the team. The Integer Group is a top promotional, retail and shopper marketing agency and for me, it is the opportunity to develop winning solutions for world-class brands at the point of purchase.”

Desai added, “Retail and shopper marketing is my passion and there is no question for me that it represents the future of industry.”

“Ketan has considerable experience in many retail categories across our industry, demonstrating the leadership essential to drive growth for some of the biggest brand owners in the world,” commented Sethuraman. “His addition to the senior team here in Mumbai is a huge asset as our business grows and continues to diversify into the fast-growing space of shopper marketing,” he added.

Paris noted, “Ketan has rare expertise in our industry, combining a wide brand portfolio with experience in the growing Indian market and sub-continent region, whilst demonstrating the granular insight critical to driving powerful and effective creative work for the brands under his stewardship.”

Desai joins The Integer Group after completing a 14-year tenure with Grey Global Group, where he led major client relationships in both, India and Sri Lanka. He has worked with global and local clients such as Procter & Gamble, Marico, Hindustan Times, Audi and GSK, and has significant retail and shopper marketing experience after leading the ITC and GSK shopper business for Grey Group.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...