The Integer Group, a promotional, retail and shopper marketing agency in India, has appointed Ketan Desai as Managing Director of The Integer Group India. Desai assumes his new role immediately.
He will work alongside Shiv Sethuraman, Chief Executive Officer of TBWA\Group India and Dan Paris, Regional Managing Director of The Integer Group Asia Pacific. Desai will not only manage existing network client shopper marketing programmes, but also continue to develop The Integer Group India as one of the leading promotional, retail and shopper marketing agencies across the Indian sub-continent, shared an official release.
Commenting on his appointment, Desai said, “I am extremely excited to join the team. The Integer Group is a top promotional, retail and shopper marketing agency and for me, it is the opportunity to develop winning solutions for world-class brands at the point of purchase.”
Desai added, “Retail and shopper marketing is my passion and there is no question for me that it represents the future of industry.”
“Ketan has considerable experience in many retail categories across our industry, demonstrating the leadership essential to drive growth for some of the biggest brand owners in the world,” commented Sethuraman. “His addition to the senior team here in Mumbai is a huge asset as our business grows and continues to diversify into the fast-growing space of shopper marketing,” he added.
Paris noted, “Ketan has rare expertise in our industry, combining a wide brand portfolio with experience in the growing Indian market and sub-continent region, whilst demonstrating the granular insight critical to driving powerful and effective creative work for the brands under his stewardship.”
Desai joins The Integer Group after completing a 14-year tenure with Grey Global Group, where he led major client relationships in both, India and Sri Lanka. He has worked with global and local clients such as Procter & Gamble, Marico, Hindustan Times, Audi and GSK, and has significant retail and shopper marketing experience after leading the ITC and GSK shopper business for Grey Group.
Our typical marketing budget is usually 10 per cent of the topline spend