Kaushik Mukherji has joined Hungama.com as Vice President, Events & Promotions. Confirming the news to exchange4media.com, Neeraj Roy, MD and CEO, Hungama.com, said Mukherji would head the 80-member team of Events & Promotions wing across six offices in the country.
Further elaborating, he said the events and promotions division of Hungama.com was a full-service agency with offices based in six cities and catering to over 100 brands in the country. The wing conducts both simple promotions and full-fledged mega events like ‘Speed Run 2004’ and ‘William Grants Corporate Cricket’. Among the major clients the group serves, there are ESPN, Cartoon Network, Bharat Petroleum, ICICI, Nokia and Cadbury. “Kaushik will now look after this entire business and chart its growth,” Roy said.
Mukherji has over 14 years of experience in advertising, direct and promotions marketing with leading companies in India and in the Middle East, such as Result McCann, Lowe Contexture, HTA Direct and Contract Direct. His last assignment was with Eventus Integrated Management as Country Head and General Manager.